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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Diversity Management"
~subject:"Konsumentenverhalten"
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Ethnic identification among Am...
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Diversity Management
Konsumentenverhalten
Cultural identity
52
Kulturelle Identität
52
Consumer behaviour
25
Cross-cultural management
17
Interkulturelles Management
17
Corporate culture
12
Unternehmenskultur
12
Brand image
9
Brand management
9
Culture
9
Markenführung
9
Markenimage
9
Comparison
7
International marketing
7
Internationales Marketing
7
Kultur
7
Vergleich
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China
6
Chinese
5
Chinese (People)
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Chinesen
5
Chinesisch
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Welt
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World
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Cultural distance
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Innovation
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Luxury goods
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Luxusgüter
4
National culture
4
Nationalkultur
4
Personality psychology
4
Persönlichkeitspsychologie
4
Philosophie
4
Philosophy
4
Diversity management
3
Gender
3
Geschlecht
3
Marketing management
3
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6
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Teng, Lefa
2
Ackerman, David
1
Adegbite, Emmanuel
1
Adrieu, Guillaume
1
Barak, Benny
1
Bastin, Mike
1
Belk, Russell W.
1
Borgerson, Janet
1
Borges, Adilson
1
Carrero, Oliver
1
Chen, Annie Huiling
1
Chen, Haipeng
1
Chen, Ke-hung
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Christiansen, Liza Castro
1
Dalmoro, Marlon
1
Devinney, Timothy Michael
1
Donvito, Raffaele
1
Eckhardt, Giana
1
Fam, Kim Shyan
1
Godey, Bruno
1
Guiot, Denis
1
Gómez, Andrés
1
Hennigs, Nadine
1
Hsiung, Hsin-hua
1
Kacen, Jacqueline J.
1
Kendall, Wesley
1
Kim, Claire Heeryung
1
Kim, Moon-Yong
1
Klarmann, Christiane
1
Klarsfeld, Alain
1
Kuah, Adrian T.H.
1
Kuvaas, Bård
1
Laroche, Michel
1
Lee, Eun Jung
1
Lee, Hyun-jung
1
Lee, Julia Anne
1
Lee, Keun
1
Lu, Hsiao-yun
1
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Cross cultural & strategic management
Cross-cultural and critical perspectives on brands
Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
56
Journal of international consumer marketing
47
International marketing review
22
Journal of international marketing
19
Journal of global marketing
16
Asia Pacific journal of marketing and logistics
12
International journal of consumer studies
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Marketing theory
11
Global consumer behavior
10
The journal of consumer marketing
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Journal of marketing communications
7
Research in consumer behavior
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Australasian marketing journal
5
Discussion paper series / IZA
5
International journal of business and globalisation : IJBG
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Marketing letters : a journal of research in marketing
5
Qualitative market research : an international journal
5
Cross cultural management : an international journal
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International business review : the official journal of the European International Business Academy
4
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of contemporary hospitality management
4
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ECONIS (ZBW)
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1
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
2
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung
;
Yi, Youjae
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Saved in:
3
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
4
The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K.
;
Miska, Christof
;
Lee, Hyun-jung
; …
- In:
Cross cultural & strategic management
24
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011626981
Saved in:
5
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
6
The influence of culture on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
7
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
8
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
9
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
10
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
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