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~isPartOf:"Cross cultural & strategic management"
~isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Ethnic identification among Am...
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Markenimage
Cultural identity
94
Kulturelle Identität
94
Consumer behaviour
60
Konsumentenverhalten
60
Cross-cultural management
21
Interkulturelles Management
21
National culture
17
Nationalkultur
17
Comparison
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Vergleich
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Culture
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Kultur
12
Social values
11
Soziale Werte
11
USA
11
United States
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International marketing
10
Internationales Marketing
10
Luxury goods
9
Luxusgüter
9
Brand image
8
Personality psychology
8
Persönlichkeitspsychologie
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Brand management
7
Markenführung
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Advertising
6
Collectivism
6
Ethnic group
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Ethnische Gruppe
6
Globalisierung
6
Globalization
6
Kollektivismus
6
South Korea
6
Südkorea
6
Beziehungsmarketing
5
China
5
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Aliyev, Farhad
1
Bathula, Hanoku
1
Bizarrias, Flávio Santino
1
Calantone, Roger J.
1
Chung, Christina
1
Cucato, Jussara da S. T.
1
Gaur, Sanjaya Singh
1
Godey, Bruno
1
Hennigs, Nadine
1
Huddleston, Patricia
1
Kang, Inwon
1
Kim, Jonghoon
1
Klarmann, Christiane
1
Koo, Jakyung
1
Lee, Eun Jung
1
Muk, Alexander
1
Rocha, Thelma
1
Silva, Dirceu da
1
Son, Jeyoung
1
Strehlau, Suzane
1
Strehlau, Vivian I.
1
Sung, Eunyoung Christine
1
Valcarcel Diaz, Carolina
1
Wagner, Ralf
1
Wiedmann, Klaus-Peter
1
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Cross cultural & strategic management
European business review : EBR ; the official journal of the International Management Centres, Europe
Journal of international consumer marketing
Psychology & marketing
Journal of business research : JBR
12
The journal of brand management : an international journal
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of international marketing
4
Asia Pacific journal of marketing and logistics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of global marketing
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia-Pacific journal of business administration
1
Cross cultural management : an international journal
1
European journal of marketing : EJM
1
Global business & economics review
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of internet marketing and advertising : IJIMA
1
International journal of wine business research : IJWBR
1
Journal of Asia Pacific business
1
Journal of Islamic marketing : JIMA
1
Journal of advances in management research : JAMR
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of euromarketing
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
8
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1
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
2
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
3
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
4
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
5
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
6
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
7
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
8
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
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