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The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
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The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K. (ed.); Miska, Christof (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011626974
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The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K.; Miska, Christof; Lee, Hyun-jung; … - In: Cross cultural & strategic management 24 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011626981
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Acculturation and consumer loyalty among immigrants : a cross-national study
Segev, Sigal; Ruvio, Ayalla; Shoham, Aviv; Velan, Dalia - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1579-1599
Persistent link: https://www.econbiz.de/10010429789
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Corporate branding in perspective : a typology
Schroeder, Jonathan E. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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A critical analysis of cultural metaphors and static cultural frameworks with insight from cultural neuroscience and evolutionary biology
Nguyen-Thuong-Mai, Mai - In: Cross cultural & strategic management 24 (2017) 4, pp. 530-553
Persistent link: https://www.econbiz.de/10011800980
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Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel; De Chernatony, Leslie; Hem, Leif E. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
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Does culture affect evaluation expressions? : a cross-cultural analysis of Chinese and American computer game reviews
Tsang, Alex S. L.; Prendergast, Gerard P. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 686-707
Persistent link: https://www.econbiz.de/10009525837
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Consumption expression of ideological resistance
Russell, Cristel Antonia; Russell, Dale W.; Neijens, … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1715-1724
Persistent link: https://www.econbiz.de/10009539445
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An empirical assessment of cross-cultural age self-construal measurement : evidence from three countries
Barak, Benny; Guiot, Denis; Mathur, Anil; Zhang, Yong; … - In: Psychology & marketing 28 (2011) 5, pp. 479-495
Persistent link: https://www.econbiz.de/10009012659