Narrow search
Showing 1 - 10 of 12
Cover Image
Organizational cross-cultural differences in the context of innovation-oriented partnerships
Ghauri, Pervez N.; Rosendo-Rios, Veronica - In: Cross cultural & strategic management 23 (2016) 1, pp. 128-157
Persistent link: https://www.econbiz.de/10011434270
Cover Image
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon; Son, Jeyoung; Koo, Jakyung - In: Journal of international consumer marketing 31 (2019) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Cover Image
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Cover Image
Engagement in the online brand community : impacts of cultural traits
Long Hoang Le; Duong, Giang Huong - In: Journal of international consumer marketing 32 (2020) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Cover Image
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad; Wagner, Ralf - In: Journal of international consumer marketing 30 (2018) 3, pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Cover Image
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Cover Image
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung - In: Psychology & marketing 30 (2013) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Cover Image
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of international consumer marketing 26 (2014) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Cover Image
Influence of cultural values on Indian consumers' local store loyalty
Khare, Arpita - In: Journal of international consumer marketing 26 (2014) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10010400567
Cover Image
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza; Shabankareh, Mohammadjavad; … - In: Journal of international consumer marketing 36 (2024) 1, pp. 62-79
Persistent link: https://www.econbiz.de/10014515015