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The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K. (ed.); Miska, Christof (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011626974
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The upside of cultural differences : towards a more balanced treatment of culture in cross-cultural management research
Stahl, Günter K.; Miska, Christof; Lee, Hyun-jung; … - In: Cross cultural & strategic management 24 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011626981
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Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon; Son, Jeyoung; Koo, Jakyung - In: Journal of international consumer marketing 31 (2019) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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A critical analysis of cultural metaphors and static cultural frameworks with insight from cultural neuroscience and evolutionary biology
Nguyen-Thuong-Mai, Mai - In: Cross cultural & strategic management 24 (2017) 4, pp. 530-553
Persistent link: https://www.econbiz.de/10011800980
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Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad; Wagner, Ralf - In: Journal of international consumer marketing 30 (2018) 3, pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
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Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia; Chebat, Jean-Charles; Zourrig, Haithem - In: Journal of international consumer marketing 24 (2012) 5, pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung - In: Psychology & marketing 30 (2013) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of international consumer marketing 26 (2014) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10010359893