//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Customer engagement marketing"
~isPartOf:"The journal of services marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: customer engage...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Dienstleistungsqualität
5
Konsumentenverhalten
5
Service quality
5
Beziehungsmarketing
4
Relationship marketing
4
Brand image
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenimage
3
Customer integration
2
Internet marketing
2
Kundenintegration
2
Online-Marketing
2
Structural equation model
2
Strukturgleichungsmodell
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Aesthetics
1
Audio aesthetic
1
Benutzerschnittstelle
1
Beschwerdemanagement
1
Brand management
1
Complaint management
1
Consumer-perceived value (CPV)
1
Customer engagement
1
Customer experience
1
Customer experience (CX)
1
Customer service
1
Customer value
1
Data protection
1
Datenschutz
1
Dienstleistung
1
Dienstleistungssektor
1
Ducoffe’s advertisement value model
1
E-commerce
1
Electronic Banking
1
Electronic Commerce
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Language
All
English
9
Undetermined
6
Author
All
Brady, Michael K.
7
Hollebeek, Linda D.
5
Bourdeau, Brian L.
4
Sprott, David E.
3
Featherman, Mauricio S.
2
Heskel, Julia
2
Jr, J.Joseph Cronin
2
Miyazaki, Anthony D.
2
Voorhees, Clay M.
2
Abbasi, Amir Zaib
1
Aksoy, Lerzan
1
Brand, Richard R.
1
Calder, Bobby J.
1
Cowart, Kelly O.
1
Cronin Jr, J.Joseph
1
Czellar, Sandor
1
Ding Hooi Ting
1
Gustafsson, Anders
1
Hightower Jr, Roscoe
1
Hussain, Ali
1
Juric, Biljana
1
Klaus, Philipp
1
Kuppelwieser, Volker
1
Liu, Richie L.
1
Malthouse, Edward C.
1
Manthiou, Aikaterini
1
McColl-Kennedy, Janet R.
1
Menidjel, Choukri
1
Ramirez, Edward
1
Schultz, Carsten D.
1
Shemwell, Donald J.
1
Sirianni, Nancy J.
1
Spangenberg, Eric R.
1
Tang, Wenyan
1
Urbonavicius, Sigitas
1
Valdimar Sigurdsson
1
Wilson, Bradley
1
Witell, Lars
1
Wuenderlich, Nancy V.
1
more ...
less ...
Published in...
All
Customer engagement marketing
The journal of services marketing
Journal of retailing
22
Journal of Services Marketing
14
Journal of business research : JBR
13
Psychology & marketing
12
Journal of retailing and consumer services
11
Journal of service research : JSR
10
Journal of the Academy of Marketing Science
10
Journal of Business Research
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Journal of marketing
6
Handbook of research on customer engagement
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing management : MM
5
European Journal of Marketing
4
Journal of Consumer Research
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of service research
4
Faculty & research / Insead : working paper series
3
Industrial management & data systems
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Consumer Marketing
3
Journal of Product & Brand Management
3
Journal of Service Management
3
Journal of public policy & marketing
3
Journal of service management
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Psychology & Marketing
3
Industrial Management & Data Systems
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Les Cahiers de Recherche
2
Organizations and markets in emerging economies
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
OLC EcoSci
6
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility
Featherman, Mauricio S.
;
Miyazaki, Anthony D.
;
Sprott, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 219-229
Persistent link: https://www.econbiz.de/10003990929
Saved in:
2
Engaging with brands : the influence of dispositional and situational brand engagement on customer advocacy
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Customer engagement marketing
,
(pp. 269-292)
.
2018
Persistent link: https://www.econbiz.de/10011739869
Saved in:
3
Conducting service research that matters
Gustafsson, Anders
;
Aksoy, Lerzan
;
Brady, Michael K.
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
Saved in:
4
Religious affilliation : buffering negative reactions to service failures
Cowart, Kelly O.
;
Ramirez, Edward
;
Brady, Michael K.
- In:
The journal of services marketing
28
(
2014
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010343445
Saved in:
5
The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Jr, J.Joseph Cronin
; …
- In:
The journal of services marketing
20
(
2006
)
2-3
,
pp. 83-91
Persistent link: https://www.econbiz.de/10007273470
Saved in:
6
A cross-sectional test of the effect and conceptualization of service value
Cronin Jr, J.Joseph
;
Brady, Michael K.
;
Brand, Richard R.
; …
- In:
The journal of services marketing
11
(
1997
)
6
,
pp. 375-391
Persistent link: https://www.econbiz.de/10007365398
Saved in:
7
The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.
;
Bourdeau, Brian L.
;
Heskel, Julia
- In:
The journal of services marketing
19
(
2005
)
6-7
,
pp. 401-410
Persistent link: https://www.econbiz.de/10007096259
Saved in:
8
The importance of brand cues in intangible service industries: an application to investment services
Brady, Michael K.
;
Bourdeau, Brian L.
;
Heskel, Julia
- In:
The journal of services marketing
19
(
2005
)
6
,
pp. 401-410
Persistent link: https://www.econbiz.de/10007097222
Saved in:
9
The good guys don't always win: the effect of valence on service perceptions and consequences
Brady, Michael K.
;
Voorhees, Clay M.
;
Jr, J.Joseph Cronin
; …
- In:
The journal of services marketing
20
(
2006
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10007222389
Saved in:
10
Reducing online privacy risk to facilitate e-service adoption: the influence of perceived ease of use and corporate credibility
Featherman, Mauricio S.
;
Miyazaki, Anthony D.
;
Sprott, …
- In:
The journal of services marketing
24
(
2010
)
3
,
pp. 219-230
Persistent link: https://www.econbiz.de/10008418644
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->