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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen; Demoulin, Nathalie T. M. - In: Journal of business research : JBR 150 (2022), pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
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Is brand loyalty really present in the children's market? : a comparative study from Indonesia, Portugal, and Brazil
Haryanto, Jony Oktavian; Moutinho, Luiz; Coelho, Arnaldo - In: Journal of business research : JBR 69 (2016) 10, pp. 4020-4032
Persistent link: https://www.econbiz.de/10011553877
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The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.; Heinrich, Daniel; Schäfer, Daniela B. - In: Journal of business research : JBR 66 (2013) 8, pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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Does customer analysis affect firm performance? : quantitative evidence from the Polish insurance market
Tomczyk, Przemysłam; Doligalski, Tymoteusz; Zaborek, Piotr - In: Journal of business research : JBR 69 (2016) 9, pp. 3652-3658
Persistent link: https://www.econbiz.de/10011515214
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Configuring effective client-adviser interactions
Leischnig, Alexander; Kasper-Brauer, Kati; Thornton, … - In: Journal of business research : JBR 115 (2020), pp. 234-240
Persistent link: https://www.econbiz.de/10012271131
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Linking organizational service orientation to retailer profitability : insights from the service-profit chain
Briggs, Elten; Deretti, Sandro; Kato, Heitor T. - In: Journal of business research : JBR 107 (2020), pp. 271-278
Persistent link: https://www.econbiz.de/10012156757
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Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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Gender-related wayfinding time of mall shoppers
Chebat, Jean-Charles; Gélinas-Chebat, Claire; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1076-1082
Persistent link: https://www.econbiz.de/10003766352