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Decision sciences : DS
Journal of marketing research : JMR
28
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19
Management science : journal of the Institute for Operations Research and the Management Sciences
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Fundamentals of marketing research ; Vol. 6
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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A conjunctive-compensatory approach to the self-explication of multiattributed preferences
Srinivasan, V.
- In:
Decision sciences : DS
19
(
1988
)
2
,
pp. 295-305
Persistent link: https://www.econbiz.de/10001061761
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On the insensivity of the brand-choise simulations to attribute importance weights
Green, Paul E.
;
DeSarbo, Wayne S.
;
Kedia, Pradeep K.
- In:
Decision sciences : DS
11
(
1980
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10002539965
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