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Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
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Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page; Barone, Michael J. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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Determining consumers' discount rates with field studies
Yao, Song; Mela, Carl F.; Chiang, Jeongwen; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 6, pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
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Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
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The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.; Donthu, Naveen; Kumar, V. - In: Journal of marketing research : JMR 53 (2016) 2, pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
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Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments
Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950
Persistent link: https://www.econbiz.de/10011971291
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171