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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Hennigs, Nadine"
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Brand management
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Consumer behaviour
3
Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Markenführung
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Hennigs, Nadine
Sheth, Jagdish N.
11
Armstrong, Mark
6
Powell, Shaun M.
6
Johnson, Lester W.
5
Keller, Kevin Lane
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Iglesias, Oriol
4
Ilicic, Jasmina
4
Krishnan, Balaji C.
4
Kulczynski, Alicia
4
Merino Castelló, Anna
4
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4
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4
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4
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3
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3
Dens, Nathalie
3
Dwivedi, Abhishek
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Fetscherin, Marc
3
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3
Gil Saura, Irene
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Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
The journal of brand management : an international journal
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Luxury marketing : a challenge for theory and practice
2
Psychology & marketing
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
International journal of services technology and management
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing Management
1
Schriftenreihe Marketing, Management
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Schriftenreihe Strategisches Management
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ECONIS (ZBW)
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
3
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
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