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~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~person:"Zarantonello, Lia"
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Value brands : cheap or trendy...
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Brand management
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Zarantonello, Lia
Sheth, Jagdish N.
11
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6
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6
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5
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5
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Department of Economics discussion paper series / University of Oxford
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
The journal of brand management : an international journal
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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2
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1
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Qualitative Market Research: An International Journal
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ECONIS (ZBW)
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The revenge of the consumer! : how
brand
moral violations lead to consumer anti-
brand
activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
2
Trajectories of
brand
hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
The current state and future of
brand
experience
Schmidt, Bernd H.
;
Brakus, Jaško
;
Zarantonello, Lia
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 727-733
Persistent link: https://www.econbiz.de/10010514128
Saved in:
4
Using the
brand
experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
5
How persuasive is woke
brand
communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
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