Narrow search
Showing 1 - 10 of 46
Cover Image
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Cover Image
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Cover Image
Exploring social media user segmentation and online brand profiles
Foster, Mary; West, Bettina; Francescucci, Anthony - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10009373410
Cover Image
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Cover Image
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Cover Image
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Cover Image
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Cover Image
Gamification as a platform for brand co-creation experiences
Nobre, Helena; Ferreira, André - In: The journal of brand management : an international journal 24 (2017) 4, pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Cover Image
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Cover Image
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418