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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
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Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek; Calvert, Gemma; Velasco, Carlos - In: The journal of brand management : an international journal 24 (2017) 6, pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
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Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan; Wang, Ye - In: The journal of brand management : an international journal 24 (2017) 6, pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: The journal of brand management : an international journal 25 (2018) 6, pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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The impact of brand personality on consumer responses to persuasion attempts
Guèvremont, Amélie; Grohmann, Bianca - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 518-530
Persistent link: https://www.econbiz.de/10009766383