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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona; Farah, Maya F.; Haddad, Stephanie - In: The journal of brand management : an international journal 26 (2019) 5, pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
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An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun; Kang, Jiyun - In: The journal of brand management : an international journal 25 (2018) 2, pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
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Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming; Liu, Na; Liu, Shuk-ching; Mak, Joseph; … - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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Slow fashion branding : understanding what consumers value most
Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula; Szymkowiak, Andrzej; Gaczek, Piotr - In: The journal of brand management : an international journal 28 (2021) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
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Is fashion promoting counterfeit brands?
Juggessur, Joshie; Cohen, Geraldine - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 383-394
Persistent link: https://www.econbiz.de/10003847293