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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln"
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Discussion paper / Centre for Economic Policy Research
JMM : the international journal on media management
Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
The journal of media economics
30
Young Consumers
17
Aslib Proceedings
13
Working paper / National Bureau of Economic Research, Inc.
13
Journal of sports economics
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
NBER working paper series
11
SpringerLink / Bücher
10
Working Papers / eSocialSciences
10
European Journal of Marketing
9
IMF Working Papers
9
MPRA Paper
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IZA Discussion Papers
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Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
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Strategic Direction
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7
CEPAL review
7
CEPR Discussion Papers
7
CESifo working papers
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CESifo Working Paper
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Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
International journal of sport finance
6
Journal of marketing communications
6
Journal of media business studies
6
Marketing Intelligence & Planning
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Prometheus
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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Contribuciones a las Ciencias Sociales
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Esomar congress
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Industrial Management & Data Systems
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Journal of Consumer Marketing
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Erfolgsindikatoren für Fernsehprogrammangebote zur Erreichung jugendlicher Zielgruppen : der Einsatz der qualitativen Medienforschung zur Optimierung der Programmplanung
Bergmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10000627936
Saved in:
3
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
4
Daten und Methoden zur empirischen Ermittlung der Medienpräferenzen in Deutschland
Müller, Dieter K.
-
2009
Persistent link: https://www.econbiz.de/10003835594
Saved in:
5
US
television
product placements declined by 15% in the first half of 2008
Saini, Anne Noyes
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
Saved in:
6
Social influences on terrestrial and satellite mobile-TV adoption in Korea : affiliation, positive self-image, and perceived popularity
Kwon, Kyounghee Hazel
;
Chon, Bum Soo
- In:
JMM : the international journal on media management
11
(
2009
)
2
,
pp. 49-60
Persistent link: https://www.econbiz.de/10003854577
Saved in:
7
Exclusive quality : why exclusive distribution may benefit the TV viewers
Stennek, Johan
-
2007
Persistent link: https://www.econbiz.de/10003431731
Saved in:
8
Das Internetfernsehen : neue Chancen für die entgeltliche Vermarktung von Schwellensportarten?
Schellhaaß, Horst-Manfred
;
Fritsch, Christoph
-
2011
Persistent link: https://www.econbiz.de/10009377570
Saved in:
9
The economics of
television
and online video markets
Crawford, Gregory S.
-
2015
Persistent link: https://www.econbiz.de/10011300992
Saved in:
10
TV today, mobile TV tomorrow? : extrapolating lessons from Israeli consumers’ adoption of innovative TV viewing technology
Hino, Hayiel
- In:
JMM : the international journal on media management
17
(
2015
)
2
,
pp. 69-92
Persistent link: https://www.econbiz.de/10011341215
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