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Social media and the university decision : do prospective students really care?
Shields, Alison B.; Peruta, Adam - In: Journal of marketing for higher education 29 (2019) 1, pp. 67-83
Persistent link: https://www.econbiz.de/10012179298
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How do Australian universities market STEM courses in YouTube videos?
Mwenda, Amanda Bridget; Sullivan, Miriam; Grand, Ann - In: Journal of marketing for higher education 29 (2019) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10012179310
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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie; Ayodele, Ivett; Chowdhury, Sabirah; … - In: Journal of marketing for higher education 28 (2018) 2, pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda; Lawley, Meredith; Clements, Michael P. - In: Journal of marketing for higher education 25 (2015) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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The university brand and social media : using data analytics to assess brand authenticity
Pringle, James; Fritz, Samantha - In: Journal of marketing for higher education 29 (2019) 1, pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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Engaging fans and the community in social media : interaction with institutions of higher education on Facebook
Brech, Felicitas M.; Messer, Uwe; Schee, Brian A. Vander; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 112-130
Persistent link: https://www.econbiz.de/10011706690
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Rising stars
Battistin, Erich; Ovidi, Marco - 2017
Persistent link: https://www.econbiz.de/10011820070
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Do single-sex classes affect achievement? : an experiment in a coeducational university
Booth, Alison L.; Sosa, Lina Cardona; Nolen, Patrick - 2014
Persistent link: https://www.econbiz.de/10010440116