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ECONIS (ZBW)
980
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980
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1
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
2
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
3
Fashion
creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
4
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
5
Analysis of
fashion
consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
6
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
9
Increasing a
brand
's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
10
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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