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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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From conspicuous to considered fashion : a harm-chain approach to the responsibilities of luxury-fashion business
Carrigan, Marylyn; Moraes, Caroline; McEachern, Morven G. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1277-1307
Persistent link: https://www.econbiz.de/10010209644
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The coherence of inconsistencies : attitude-behaviour gaps and new consumption communities
Moraes, Caroline; Carrigan, Marylyn; Szmigin, Isabelle - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 103-128
Persistent link: https://www.econbiz.de/10009488957
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Purchase power : an examination of consumption as voting
Moraes, Caroline; Shaw, Deirdre; Carrigan, Marylyn - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 1059-1079
Persistent link: https://www.econbiz.de/10009349569