//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
423
Konsumentenverhalten
423
Jugendliche
284
Youth
284
Markenführung
57
USA
55
United States
55
Junge Arbeitskräfte
51
Young workers
51
Children
49
Kinder
49
Estimation
47
Großbritannien
47
Schätzung
47
United Kingdom
47
Experiment
39
Bildungsniveau
38
Bildungsverhalten
38
Brand image
38
Educational achievement
38
Educational behaviour
38
Markenimage
38
Theorie
36
Theory
36
Social Web
35
Social web
35
Beziehungsmarketing
31
Impact assessment
31
Jugendarbeitslosigkeit
31
Relationship marketing
31
Wirkungsanalyse
31
Youth unemployment
31
Deutschland
30
Gender
30
Germany
30
Geschlecht
30
Brand
29
Cognition
28
Kognition
28
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
56
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Conference paper
3
Konferenzbeitrag
3
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
57
Author
All
Baumgarth, Carsten
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Harris, Lloyd C.
2
McDonagh, Pierre
2
Preece, Chloe
2
Alpert, Frank
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Baeza, Julia
1
Baxter, Jessica
1
Belk, Russell W.
1
Beverland, Michael B.
1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Cantone, Luigi
1
Carlson, Jeffrey R.
1
Chan, Tsang-sing
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Clarke, Rodney J.
1
Cléret, Baptiste
1
Collinger, Tom
1
Cova, Véronique
1
Dass, Mayukh
1
Davey, Bill
1
Dawes, John G.
1
Dessart, Laurence
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
Dion, Delphine
1
Dixon, Skye-Maree
1
Dou, Wenyu
1
Ebrahim, Reham
1
Eckhardt, Giana M.
1
Gaillard, Elise
1
Garrod, Brian
1
more ...
less ...
Published in...
All
Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
448
The journal of brand management : an international journal
354
The journal of product & brand management
313
Journal of retailing and consumer services
264
Psychology & marketing
96
European journal of marketing : EJM
94
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
SpringerLink / Bücher
71
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of strategic marketing
69
Journal of fashion marketing and management
62
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
58
Journal of marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of the Academy of Marketing Science
53
Journal of promotion management : JPM
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Cogent business & management
47
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Industrial marketing management : the international journal for industrial and high-tech firms
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
The IUP journal of brand management : IJBRM
43
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
38
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
2
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
3
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
4
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
5
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
6
Brand
vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
7
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
8
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
10
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->