//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing management : MM"
~subject:"Consumer behaviour"
~subject:"Jugendliche"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Jugendliche
Konsumentenverhalten
423
Youth
283
Brand management
57
Markenführung
57
USA
55
United States
55
Junge Arbeitskräfte
51
Young workers
51
Children
49
Kinder
49
Estimation
47
Großbritannien
47
Schätzung
47
United Kingdom
47
Experiment
39
Bildungsniveau
38
Bildungsverhalten
38
Brand image
38
Educational achievement
38
Educational behaviour
38
Markenimage
38
Theorie
36
Theory
36
Social Web
35
Social web
35
Beziehungsmarketing
31
Impact assessment
31
Jugendarbeitslosigkeit
31
Relationship marketing
31
Wirkungsanalyse
31
Youth unemployment
31
Gender
30
Geschlecht
30
Brand
29
Deutschland
29
Germany
29
Cognition
28
Kognition
28
more ...
less ...
Online availability
All
Free
384
Undetermined
86
Type of publication
All
Book / Working Paper
390
Article
305
Type of publication (narrower categories)
All
Arbeitspapier
384
Working Paper
384
Graue Literatur
376
Non-commercial literature
376
Article in journal
311
Aufsatz in Zeitschrift
311
Collection of articles of several authors
7
Conference paper
7
Konferenzbeitrag
7
Sammelwerk
7
Systematic review
5
Übersichtsarbeit
5
Case study
2
Fallstudie
2
more ...
less ...
Language
All
English
695
Author
All
Sutter, Matthias
11
Cobb-Clark, Deborah A.
9
Piacentini, Maria
7
Sabia, Joseph J.
7
Anderson, D. Mark
6
Baert, Stijn
6
Ham, Maarten van
6
Hogg, Margaret K.
6
Tekin, Erdal
6
Belk, Russell W.
5
Favara, Marta
5
Michaelidou, Nina
5
Pastore, Francesco
5
Rodríguez-Planas, Núria
5
Szmigin, Isabelle
5
Veer, Ekant
5
Walker, Ian
5
Carlson, Jamie
4
Devereux, Paul J.
4
Fakih, Ali
4
Falk, Armin
4
Fletcher, Jason
4
Glätzle-Rützler, Daniela
4
Hansen, Benjamin
4
Harris, Lloyd C.
4
Kocher, Martin
4
McKechnie, Sally
4
Mendolia, Silvia
4
Nie, Peng
4
Rees, Daniel I.
4
Ribar, David C.
4
Salvanes, Kjell G.
4
Siedler, Thomas
4
Sousa-Poza, Alfonso
4
Tadajewski, Mark
4
Tynan, Caroline
4
Vermeulen, Frederic
4
Banister, Emma N.
3
Bargain, Olivier
3
Black, Sandra E.
3
more ...
less ...
Institution
All
Forschungsinstitut zur Zukunft der Arbeit
10
Published in...
All
Discussion paper series / IZA
Journal of marketing management : MM
Journal of business research : JBR
1,993
Journal of retailing and consumer services
1,932
International journal of consumer studies
778
NBER working paper series
750
International journal of hospitality management
724
Psychology & marketing
669
Working paper / National Bureau of Economic Research, Inc.
631
NBER Working Paper
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
European journal of marketing : EJM
352
The journal of brand management : an international journal
348
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of travel and tourism marketing
325
Journal of international consumer marketing
324
Journal of retailing
303
Cogent business & management
300
Tourism management : research, policies, practice
299
Journal of marketing communications
296
International journal of retail & distribution management
294
Marketing letters : a journal of research in marketing
293
The journal of consumer marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Young consumers : insight and ideas for responsible marketers
289
Journal of fashion marketing and management
287
Journal of consumer behaviour : an international research review
285
SpringerLink / Bücher
285
Journal of marketing
279
IZA Discussion Paper
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of economic psychology : research in economic psychology and behavioral economics
267
Journal of the Academy of Marketing Science
266
Journal of business ethics : JOBE
264
Technological forecasting & social change : an international journal
263
more ...
less ...
Source
All
ECONIS (ZBW)
695
Showing
1
-
10
of
695
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of low-price brands on the order of entry advantage
Wilkie, Dean C. H.
;
Johnson, Lester W.
;
White, Lesley
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 957-973
Persistent link: https://www.econbiz.de/10009576993
Saved in:
2
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
3
Fashion
creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
4
Construction of silence on issues of sustainability through branding in the
fashion
market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
5
Analysis of
fashion
consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
6
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
7
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
8
Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.
;
Banister, Emma N.
;
Piacentini, Maria
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
Saved in:
9
Increasing a
brand
's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
10
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->