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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R. - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep; Harris, Lloyd C. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo; Cova, Bernard; Cantone, Luigi - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne C. - In: Journal of marketing management : MM 26 (2010) 7/8, pp. 635-655
Persistent link: https://www.econbiz.de/10008654293
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Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Exploring appropriation of global cultural rituals
Tinson, Julie; Nuttall, Peter - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1074-1090
Persistent link: https://www.econbiz.de/10008757652
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Time, money, peers, and parents : some data and theories on teenage behavior
Kooreman, Peter (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001829708