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Paradoxes of modernist consumption - reading fashions
Dolfsma, Wilfred (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103707
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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon; Chun, Eunha; Ko, Eunju - In: International marketing review 34 (2017) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng; McColl, Julie; Moore, Christopher - In: International marketing review 39 (2022) 2, pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
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Negative and positive contamination in secondhand fashion consumption : does culture matter?
Kim, Naeun; Jin, Byoungho; Kim, Terry Haekyung - In: International marketing review 40 (2023) 6, pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
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Status consumption in cross-national context : socio-psychological, brand and situational antecedents
Shukla, Paurav - In: International marketing review 27 (2010) 1, pp. 108-129
Persistent link: https://www.econbiz.de/10003949175
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona; Merunka, Dwight - In: International marketing review 32 (2015) 6, pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
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The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo; Hildebrand, Christian - In: International marketing review 33 (2016) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
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The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.; Fastoso, Fernando - In: International marketing review 33 (2016) 2, pp. 298-318
Persistent link: https://www.econbiz.de/10011518668