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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The service industries journal"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Elektrofahrzeug"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Elektrofahrzeug
Konsumentenverhalten
Kulturelle Identität
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
12
Advertising effects
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Werbewirkung
5
Advertising
3
Brand
3
Markenartikel
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Cognition
2
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2
brand placement
2
need for cognition
2
Apple Computer Inc.
1
Automotive industry
1
Beziehungsmarketing
1
Brand extension
1
Brand placement
1
Consumption theory
1
Cultural identity
1
Customer satisfaction
1
Designation of origin
1
Destination management
1
Destinationsmanagement
1
Dienstleistungsqualität
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Electric car adoption
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Ethnic group
1
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2
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12
Author
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Dens, Nathalie
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Hoffmann, Stefan
4
Ko, Eunju
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Sung, Yongjun
4
Aiking, Harry
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Boer, Johannes de
3
Diehl, Sandra
3
Eisend, Martin
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Mueller, Barbara
3
Naderer, Brigitte
3
Nicholson, Michael
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Røpke, Inge
3
Welsch, Heinz
3
Xiao, Sarah Hong
3
Yoo, Chan Yun
3
Addo, Prince Clement
2
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Ahmed, Sohel
2
Ahn, Jiseon
2
Akhtar, Nadeem
2
Andras, Trina Larsen
2
Arici, Hasan Evrim
2
Asche, Frank
2
Avramova, Yana R.
2
Axsen, Jonn
2
Balderjahn, Ingo
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
Marketing and multicultural diversity
The service industries journal
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
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ECONIS (ZBW)
12
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1
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12
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
4
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi
;
Laroche, Michel
;
Pons, Frank
- In:
Marketing and multicultural diversity
,
(pp. 11-30)
.
2006
Persistent link: https://www.econbiz.de/10003291134
Saved in:
5
Consumption as a function of ethnic identification and acculturation
Hui, Michael
;
Laroche, Michel
;
Kim, Chankon
- In:
Marketing and multicultural diversity
,
(pp. 53-69)
.
2006
Persistent link: https://www.econbiz.de/10003291585
Saved in:
6
Exploring how mindfulness may enhance perceived value of travel experience
Loureiro, Sandra Maria Correia
;
Stylos, Nikolaos
; …
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 800-824
Persistent link: https://www.econbiz.de/10012260355
Saved in:
7
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
10
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
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