//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Agovino, Massimiliano"
~person:"Belk, Russell W."
~person:"Cordes, Christian"
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 25 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kundenzufriedenheit
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
37
Lebensverlauf
5
Life course
5
Customer satisfaction
4
Einzelhandel
4
Markenführung
4
Nachhaltige Entwicklung
4
Retail trade
4
Sustainable development
4
Theorie
4
Theory
4
Welt
4
World
4
Beziehungsmarketing
3
Brand image
3
Cultural identity
3
Elderly people
3
Globalisierung
3
International marketing
3
Internationales Marketing
3
Internet marketing
3
Kulturelle Identität
3
Markenimage
3
Market segmentation
3
Online-Marketing
3
Relationship marketing
3
Sustainability
3
Target group
3
Zielgruppe
3
life course
3
Ältere Menschen
3
Advertising
2
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Agovino, Massimiliano
Belk, Russell W.
Cordes, Christian
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
34
Ko, Eunju
14
Grewal, Dhruv
13
Hyun, Sunghyup Sean
11
Hwang, Jinsoo
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
8
Kim, Kyung Hoon
8
Kim, Insin
7
Kim, Wansoo
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Breugelmans, Els
6
Campo, Katia
6
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Aiello, Gaetano
5
Blut, Markus
5
Christodoulides, George
5
Chua, Bee-Lia
5
Chun, Eunha
5
Cleveland, Mark
5
Kozak, Metin
5
Magnusson, Peter
5
Qu, Hailin
5
Rita, Paulo
5
Bae, Joonheui
4
Burton, Scot
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Islam, Tahir
4
Kim, Juran
4
Koo, Chulmo
4
Lee, Choong-Ki
4
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Journal of business research : JBR
38
Research in consumer behavior
17
Journal of retailing and consumer services
14
Legends in consumer behavior
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
8
ERIM report series research in management
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of consumer studies
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
6
Journal of business ethics : JOBE
5
Journal of consumer behaviour : an international research review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Dresdner Beiträge zur Betriebswirtschaftslehre
4
Emerald insight
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of international consumer marketing
3
Journal of marketing theory and practice
3
The Routledge companion to identity and consumption
3
Business & society
2
Cogent business & management
2
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Explaning older consumers' low use of the internet
Jul Thanasrivanitchai
;
Moschis, George P.
;
Shannon, Randall
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011859085
Saved in:
3
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
4
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
7
Hungry bellies have no ears : how and why hunger inhibits sustainable consumption
Hoffmann, Stefan
;
Mai, Robert
;
Lasarov, Wassili
; …
- In:
Ecological economics : the transdisciplinary journal of …
160
(
2019
),
pp. 96-104
Persistent link: https://www.econbiz.de/10012169461
Saved in:
8
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->