//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Hwang, Jinsoo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand image"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 26 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
32
Brand management
6
Markenführung
6
Beziehungsmarketing
5
Emotion
5
Markenimage
5
Relationship marketing
5
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Service quality
4
Brand
3
Cultural identity
3
Globalisierung
3
Kulturelle Identität
3
Markenartikel
3
Materialism
3
Perception
3
Sustainability
3
Theorie
3
Theory
3
Wahrnehmung
3
Welt
3
World
3
involvement
3
Business ethics
2
Casino
2
Consumer behavior
2
Customer integration
2
Einzelhandel
2
Environmental consciousness
2
Gambling
2
Gastronomie
2
Glücksspiel
2
Holiday behaviour
2
Innovation
2
Innovation adoption
2
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
32
Aufsatz im Buch
2
Book section
2
Language
All
English
32
Author
All
Agovino, Massimiliano
Cordes, Christian
Hwang, Jinsoo
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
40
Ko, Eunju
14
Guzman, Francisco
12
Hyun, Sunghyup Sean
11
Law, Chun Hung Roberts
10
Mattila, Anna S.
9
Yu, Jongsik
9
Kim, Jinkyung Jenny
8
Kim, Kyung Hoon
8
Vitell, Scott J.
8
Kim, Insin
7
Kim, Wansoo
7
Qu, Hailin
7
Wong, IpKin Anthony
7
Christodoulides, George
6
Chua, Bee-Lia
6
Hsu, Cathy H. C.
6
Kang, Jiyun
6
Kim, Seongseop
6
Lee, Seonjeong
6
Lehto, Xinran Y.
6
Moschis, George P.
6
Prayag, Girish
6
Ramkissoon, Haywantee
6
Romaniuk, Jenni
6
Schlegelmilch, Bodo B.
6
Tsai, Henry
6
Van Kenhove, Patrick
6
Veloutsou, Cleopatra
6
Wang, Cheng Lu
6
Aiello, Gaetano
5
Chowdhury, Rafi M. M. I.
5
Chun, Eunha
5
Cleveland, Mark
5
Diamantopoulos, Adamantios
5
Fetscherin, Marc
5
Gursoy, Dogan
5
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of travel and tourism marketing
Marketing and multicultural diversity
The journal of product & brand management
Journal of business research : JBR
35
Journal of retailing and consumer services
14
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of contemporary hospitality management
5
Journal of marketing communications
5
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
Tourism management : research, policies, practice
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Tourism and hospitality research : the surrey quarterly review
3
Economia politica : journal of analytical and institutional economics
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management
1
Cogent business & management
1
Economics of innovation and new technology
1
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
2
Exploring behavioural branding,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
4
Can sustainable consumption be learned? : a model of cultural evolution
Bünstorf, Guido
;
Cordes, Christian
- In:
Ecological economics : the transdisciplinary journal of …
67
(
2008
)
4
,
pp. 646-657
Persistent link: https://www.econbiz.de/10003794886
Saved in:
5
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
6
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
7
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
8
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
9
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
10
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->