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The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael; Bigné Alcañiz, J. Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla; Pelsmacker, Patrick de - In: Journal of business ethics : JOBE 134 (2016) 2, pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine; Pelsmacker, Patrick de; Pecheux, Claude L. - In: Journal of business ethics : JOBE 124 (2014) 2, pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006
Persistent link: https://www.econbiz.de/10003291134
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Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585
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Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161
Persistent link: https://www.econbiz.de/10011991646