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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Adam, Issahaku"
~person:"Agovino, Massimiliano"
~person:"Back, Ki-Joon"
~person:"Cordes, Christian"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
48
Beziehungsmarketing
11
Customer satisfaction
11
Kundenzufriedenheit
11
Relationship marketing
11
Brand management
8
Markenführung
8
Einzelhandel
6
Holiday behaviour
6
Retail trade
6
Urlaubsverhalten
6
Cultural identity
5
Emotion
5
Kulturelle Identität
5
Dienstleistungsqualität
4
Lebensverlauf
4
Life course
4
Motivation
4
Personality psychology
4
Persönlichkeitspsychologie
4
Service quality
4
Sustainability
4
experience
4
Brand image
3
Cultural heritage
3
Customer value
3
Experiment
3
Fashion
3
Globalisierung
3
Kulturgüter
3
Kundenbindungsprogramm
3
Kundenwert
3
Loyalty program
3
Luxury goods
3
Luxusgüter
3
Markenimage
3
Market segmentation
3
Marketing management
3
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Undetermined
32
Type of publication
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Article
49
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Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
2
Book section
2
Language
All
English
49
Author
All
Adam, Issahaku
Agovino, Massimiliano
Back, Ki-Joon
Cordes, Christian
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
33
Ko, Eunju
14
Grewal, Dhruv
13
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
8
Kim, Insin
7
Yu, Jongsik
7
Breugelmans, Els
6
Campo, Katia
6
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Aiello, Gaetano
5
Blut, Markus
5
Christodoulides, George
5
Chua, Bee-Lia
5
Chun, Eunha
5
Cleveland, Mark
5
Kozak, Metin
5
Magnusson, Peter
5
Qu, Hailin
5
Bae, Joonheui
4
Burton, Scot
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Hoffmann, Stefan
4
Islam, Tahir
4
Kim, Juran
4
Koo, Chulmo
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
49
International journal of hospitality management
14
Journal of retailing and consumer services
13
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of the Academy of Marketing Science
7
ERIM report series research in management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
International journal of consumer studies
5
Journal of marketing communications
5
International journal of contemporary hospitality management
4
International journal of internet marketing and advertising : IJIMA
4
International journal of retail & distribution management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing
4
Journal of promotion management : JPM
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of brand management : an international journal
4
Tourism management : research, policies, practice
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
The Cornell hospitality quarterly
3
The journal of services marketing
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Economia politica : journal of analytical and institutional economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of advertising : official publication of the American Academy of Advertising
2
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Source
All
ECONIS (ZBW)
49
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49
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Influence of
brand
relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
5
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
6
Travel and leisure services preferences and patronage motives of older consumers
Moschis, George P.
;
Ünal, Belgin
- In:
Journal of travel and tourism marketing
24
(
2008
)
4
,
pp. 259-269
Persistent link: https://www.econbiz.de/10003778017
Saved in:
7
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
8
Can sustainable consumption be learned? : a model of cultural evolution
Bünstorf, Guido
;
Cordes, Christian
- In:
Ecological economics : the transdisciplinary journal of …
67
(
2008
)
4
,
pp. 646-657
Persistent link: https://www.econbiz.de/10003794886
Saved in:
9
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
10
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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