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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Christodoulides, George"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Functional food"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Functional food
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
20
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Welt
5
World
5
Globalisierung
4
Globalization
4
Luxury goods
4
Luxusgüter
4
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3
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3
Kulturelle Identität
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2
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2
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2
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2
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Christodoulides, George
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
Johnson, Lester W.
6
De Bock, Tine
5
Magnusson, Peter
5
Michaelidou, Nina
5
Pandelaere, Mario
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Cleveland, Mark
4
Dens, Nathalie
4
Diamantopoulos, Adamantios
4
Fetscherin, Marc
4
Grappi, Silvia
4
He, Jiaxun
4
Hoffmann, Stefan
4
Ilicic, Jasmina
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Phau, Ian
4
Valette-Florence, Pierre
4
Westjohn, Stanford A.
4
Wiedmann, Klaus-Peter
4
Zdravkovic, Srdan
4
Abratt, Russell
3
Aiking, Harry
3
Barbarossa, Camilla
3
Barnes, Bradley R.
3
Boer, Johannes de
3
Brengman, Malaika
3
Butcher, Luke
3
Dwivedi, Abhishek
3
Felix, Reto
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Marketing and multicultural diversity
The journal of brand management : an international journal
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of business research : JBR
41
Journal of retailing and consumer services
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of product & brand management
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of strategic marketing
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
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ECONIS (ZBW)
20
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20
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date (oldest first)
1
The impact of comparative affective states on online
brand
perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
4
Measuring perceived
brand
luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
5
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
6
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
7
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
8
Consumer-based
brand
equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
9
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
10
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
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