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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing and multicultural diversity"
~person:"Bronnmann, Julia"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
17
Brand management
6
Markenführung
6
Social Web
5
Social web
5
Beziehungsmarketing
4
Brand
4
Markenartikel
4
Relationship marketing
4
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
Aquaculture
2
Aquakultur
2
Brand image
2
Markenimage
2
Online reviews
2
Sales promotion
2
Verkaufsförderung
2
Werbung
2
Aquaculture stewardship council ASC
1
Attitude to in-game advertising
1
Automotive industry
1
Behavioral intentions
1
Brand authenticity
1
Brand loyalty
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Computerspiel
1
Congruity effects
1
Consumer heterogeneity
1
Consumer preferences
1
Consumption theory
1
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Undetermined
11
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Article
16
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
17
Author
All
Bronnmann, Julia
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Yang, Jing
5
Dens, Nathalie
4
Hoffmann, Stefan
4
Luo, Xin
4
Aiking, Harry
3
Bang Nguyen Viet
3
Boer, Johannes de
3
Estelami, Hooman
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Røpke, Inge
3
Welsch, Heinz
3
Ye, Qiang
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Arora, Nilesh
2
Asche, Frank
2
Axsen, Jonn
2
Bae, Mikyeung
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Bergh, Jeroen C. J. M. van den
2
Bilro, Ricardo Godinho
2
Binder, Martin
2
Blackhurst, Michael F.
2
Blankenberg, Ann-Kathrin
2
Brooks, Jeremy S.
2
Cai, Zhen
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chen, Charlie C.
2
Cheong, Hyuk Jun
2
Cordes, Christian
2
Durif, Fabien
2
Ek, Kristina
2
Fang, Bin
2
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of electronic commerce research : JECR
Journal of promotion management : innovations in planning and applied research
Marketing and multicultural diversity
Journal of business research : JBR
35
Journal of retailing and consumer services
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marine resource economics
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Applied economics letters
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
7
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
8
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
9
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
10
Sustainable seafood from aquaculture and wild fisheries : insights from a discrete choice experiment in Germany
Bronnmann, Julia
;
Asche, Frank
- In:
Ecological economics : the transdisciplinary journal of …
142
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011820997
Saved in:
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