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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing and multicultural diversity"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Paul, Justin"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
34
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
Service quality
8
Beziehungsmarketing
7
Relationship marketing
7
Online retailing
6
Online-Handel
6
Brand
5
Markenartikel
5
Fashion
4
Brand coolness
3
Confidence
3
Einzelhandel
3
Internet marketing
3
Online-Marketing
3
Purchase intention
3
Retail trade
3
Vertrauen
3
Advertising
2
Advertising effects
2
Airline
2
Atmospherics
2
Computerspiel
2
Consumer attitude
2
Consumption theory
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Environmental consciousness
2
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Undetermined
25
Type of publication
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Article
33
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
32
Aufsatz in Zeitschrift
32
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Language
All
English
34
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Paul, Justin
Pelsmacker, Patrick de
Verhoef, Peter C.
Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Jebarajakirthy, Charles
13
Thaichon, Park
13
Lombart, Cindy
12
Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
Kaur, Puneet
10
Klaus, Philipp
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gázquez-Abad, Juan Carlos
8
Hollebeek, Linda D.
8
Ladhari, Riadh
8
Louis, Didier
8
Quach, Sara
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Duan, Yongrui
7
Elms, Jonathan
7
Gilboa, Shaked
7
Khan, Imran
7
Mehrotra, Ankit
7
Northey, Gavin
7
Souiden, Nizar
7
Söderlund, Magnus
7
Trinh, Giang
7
Wästlund, Erik
7
Abdelmoety, Ziad Hassan
6
Baumann, Chris
6
Bogomolova, Svetlana
6
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
Marketing and multicultural diversity
Journal of business research : JBR
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of consumer studies
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
International marketing review
5
Journal of promotion management : JPM
5
Psychology & marketing
5
European management journal
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
Business strategy and the environment
3
International journal of market research
3
International journal of retail & distribution management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
Technological forecasting & social change : an international journal
3
Advances in finance, accounting, and economics (AFAE) book series
2
International business review : the official journal of the European International Business Academy
2
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of strategic marketing
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
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Source
All
ECONIS (ZBW)
34
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1
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
3
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
5
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge,
brand
familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
6
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
7
Service
brand
coolness in the construction of
brand
loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
The role of
brand
experience,
brand
resonance and
brand
trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
9
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
10
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
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