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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
8
Advertising effects
2
Brand
2
Brand image
2
Brand management
2
Emotion
2
Markenartikel
2
Markenführung
2
Markenimage
2
Target group
2
Werbewirkung
2
Zielgruppe
2
Advertising
1
Associative Network Theory
1
Automotive industry
1
Beziehungsmarketing
1
Brand familiarity
1
Brand placement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer retention Innovativeness
1
Customer satisfaction
1
Distribution channel
1
Early Adoption Target Markets
1
Eco-Friendly Functional Food
1
Ecological care
1
Elderly people
1
Electric car adoption
1
Electric power industry
1
Electric vehicle
1
Elektrizitätswirtschaft
1
Elektrofahrzeug
1
Food
1
Functional food
1
Funktionelle Lebensmittel
1
Gender
1
Geschlecht
1
Green self-identity
1
Internet marketing
1
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English
8
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Phau, Ian
6
Hoffmann, Stefan
5
Chung, Hwiman
4
Kim, Jungkeun
4
Ahn, Euijin
3
Aiking, Harry
3
Arli, Denni
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Boer, Johannes de
3
Drolet, Aimee
3
Laroche, Michel
3
Lee, Sang Yeal
3
Li, Tongzhe
3
Mai, Robert
3
Messer, Kent D.
3
Paas, Leonard J.
3
Ratneshwar, Srinivasan
3
Røpke, Inge
3
Schmitt, Bernd
3
Tam, Leona
3
Vrontis, Demetris
3
Welsch, Heinz
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Agovino, Massimiliano
2
Aguilar, Francisco X.
2
Ahuvia, Aaron
2
Arora, Amit
2
Arora, Anshu
2
Asche, Frank
2
Aspara, Jaakko
2
Axsen, Jonn
2
Bagozzi, Richard P.
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Batra, Rajeev
2
Bechara, Antoine
2
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of promotion management : JPM
Marketing and multicultural diversity
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
9
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Econometric Institute research papers
1
Electronic commerce research
1
EuroMed journal of business
1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (oldest first)
1
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
4
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
5
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
6
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
7
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
8
The impact of corporate social responsibility on customer attitudes and retention : the moderating role of
brand
success indicators
Doorn, Jenny van
;
Onrust, Marjolijn
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 607-619
Persistent link: https://www.econbiz.de/10011780885
Saved in:
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