//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mai, Robert"
~person:"Pelsmacker, Patrick de"
~person:"Roggeveen, Anne L."
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
21
Beziehungsmarketing
5
Einzelhandel
5
Relationship marketing
5
Retail trade
5
Ladengestaltung
3
Store design
3
Color
2
Customer satisfaction
2
Dienstleistungsqualität
2
Food
2
Kundenzufriedenheit
2
Lebensmittel
2
Market segmentation
2
Nachhaltige Entwicklung
2
Nachhaltigkeit
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Retailing
2
Sales promotion
2
Service quality
2
Social values
2
Soziale Werte
2
Sustainability
2
Sustainable development
2
Target group
2
Theorie
2
Theory
2
Verkaufsförderung
2
Zielgruppe
2
Ambient
1
Aromastoff
1
Atmospherics
1
Automotive industry
1
Basic needs
1
Beschaffung
1
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
2
Book section
2
Language
All
English
21
Author
All
Laroche, Michel
Loureiro, Sandra Maria Correia
Mai, Robert
Pelsmacker, Patrick de
Roggeveen, Anne L.
Verhoef, Peter C.
Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Blut, Markus
5
Burton, Scot
4
Hoffmann, Stefan
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Aiking, Harry
3
Bearden, William O.
3
Biswas, Abhijit
3
Boer, Johannes de
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Gorton, Matthew
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Li, Tongzhe
3
Ma, Yu
3
Melis, Kristina
3
Messer, Kent D.
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
more ...
less ...
Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Journal of retailing
Marketing and multicultural diversity
Journal of business research : JBR
43
Journal of retailing and consumer services
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of promotion management : innovations in planning and applied research
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of the Academy of Marketing Science
6
Journal of marketing
5
Journal of marketing communications
5
Psychology & marketing
5
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of promotion management : JPM
4
The journal of brand management : an international journal
4
International journal of consumer studies
3
International journal of retail & distribution management
3
MSI reports : working paper series
3
Marketing letters : a journal of research in marketing
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of marketing research
2
Journal of marketing theory and practice
2
Review of marketing research
2
The journal of consumer marketing
2
The journal of product & brand management
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
3
Drivers of and barriers to organic purchase behavior
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
Saved in:
4
The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
Hungry bellies have no ears : how and why hunger inhibits sustainable consumption
Hoffmann, Stefan
;
Mai, Robert
;
Lasarov, Wassili
; …
- In:
Ecological economics : the transdisciplinary journal of …
160
(
2019
),
pp. 96-104
Persistent link: https://www.econbiz.de/10012169461
Saved in:
7
Enhancing customer engagement through consciousness
Ghrewal, Dhruv
;
Roggeveen, Anne L.
;
Sisodia, Rajendra
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10011704690
Saved in:
8
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
9
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
10
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->