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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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Personal values, green self-identity and electric car adoption
Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
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"It's not easy being green" : exploring green creeds, green deeds, and internal environmental locus of control
Cleveland, Mark; Kalamas, Maria; Laroche, Michel - In: Psychology & marketing 29 (2012) 5, pp. 293-305
Persistent link: https://www.econbiz.de/10009547324
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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006
Persistent link: https://www.econbiz.de/10003291134
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Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
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Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Psychology & marketing 41 (2024) 1, pp. 151-167
Persistent link: https://www.econbiz.de/10014467481