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The influence of product variety on brand perception and choice
Berger, Jonah (contributor); Draganska, Michaela (contributor) - 2006
Persistent link: https://www.econbiz.de/10003342481
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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martinez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001624166
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela; Klapper, Daniel - 2010
Persistent link: https://www.econbiz.de/10008661596
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Retail competition and the dynamics of consumer demand for tied goods
Hartmann, Wesley R. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003719207
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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296
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Housing and equity wealth effects of Italian households
Grant, Charles B. (contributor);  … - 2008
The study quantifies stock market and housing market wealth effects on households.non-durable consumption using Italian household panel data (SHIW) of 1989-2002. We found all households react similarly to aggregate housing and stock market gains. We also found statistically and economically...
Persistent link: https://www.econbiz.de/10003636274
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Time will tell : the distant appeal of promotion and imminent appeal of prevention
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003732758
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The organizational construction of authenticity : an examination of contemporary food and dining in the US
Carroll, Glenn R. (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003740302