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The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy - In: Economics letters 34 (1990) 4, pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
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The length of the effect of aggregate advertising on aggregate consumption
Seldon, Barry J. - In: Economics letters 48 (1995) 2, pp. 207-211
Persistent link: https://www.econbiz.de/10001190168
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Loss-leader pricing and upgrades
In, Younghwan; Wright, Julian - In: Economics letters 122 (2014) 1, pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
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Cartel stability in advertising-intensive and R&D-intensive industries
Symeonidis, George - In: Economics letters 62 (1999) 1, pp. 121-129
Persistent link: https://www.econbiz.de/10001256013
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Competition, advertising and meeting competition clauses
Levy, David T. - In: Economics letters 37 (1991) 3, pp. 217-221
Persistent link: https://www.econbiz.de/10001114237
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Advertising and consumer demand : a differential approach
Selvanathan, Eliyathamby Antony - In: Economics letters 31 (1989) 3, pp. 215-219
Persistent link: https://www.econbiz.de/10001076315
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Market structure and cooperative advertising
Forbes, Kevin F. - In: Economics letters 22 (1986) 1, pp. 77-80
Persistent link: https://www.econbiz.de/10001018423
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Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
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The "Veblen" effect, targeted advertising and consumer welfare
Pepall, Lynne; Reiff, Joseph - In: Economics letters 145 (2016), pp. 218-220
Persistent link: https://www.econbiz.de/10011618423
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Advertising intensity and welfare in an equilibrium search model
McCarthy, Ian M. - In: Economics letters 141 (2016), pp. 20-26
Persistent link: https://www.econbiz.de/10011616058