The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and … marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range … from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social …

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic … theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral … the firm acts. -- The Marketing Firm leverages the power of case study design to operationalise and test the central …

Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market …. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index. … the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales …

marketing management. It uniquely combines the work of innovation and creativity scholars in the same book. Incorporating global …Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade …-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance …

Many organizations have found that the value to business operations and financial performance created by the marketing … challenging marketers to document marketing’s contribution to the bottom-line and link marketing investments and assets to metrics … that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically …

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It … material in this compendium includes theoretical and practical perspectives in business-to-business marketing, marketing mix … and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological …

The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing … strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy … decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy …

'A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case … vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations … of the issues discussed in the chapters. The book is an appropriate anchor text for courses in marketing …

. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market … marketing activities universities have created the 'student consumer.' The student consumer is prepared to shop around, compare … market-oriented and marketing, the authors provide various examples of institutions around the world that are making efforts …

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications … in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific … marketing analytic methods in technical detail, while 22 case studies present thorough examples of the use of each method. The …