In this paper we study the NAIRU conception and its determination for Spanish economy since 1976 to 1997. It’s a very important conception in actual Macroeconomics but there are strong controversies about it. We have linked it with other important conception –causality- and we have applied...

: In this paper we study the long run saving-investment relationship in Latin America, through ECM methodology. In this way we argue about Feldstein- Horioka seminal analysis concerning international capital mobility.// En el presente trabajo estudiamos la relación de largo plazo entre ahorro e...

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...