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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of electronic commerce research : JECR"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
7
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
Online retailing
2
Online reviews
2
Online-Handel
2
Werbung
2
Attitude to in-game advertising
1
Banner advertising
1
Behavioral intentions
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
China
1
Computerspiel
1
Congruity effects
1
Consumer segmentation
1
Customer satisfaction
1
Digitale Dienste
1
Distribution channel
1
Expert review
1
Eye-tracking
1
Facebook
1
Fantasy games
1
Film industry
1
Filmwirtschaft
1
Game theory
1
In-game advertising
1
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Undetermined
1
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Article
7
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Article in journal
7
Aufsatz in Zeitschrift
7
Language
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English
7
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Dens, Nathalie
5
Luo, Xin
4
Brengman, Malaika
3
Jiménez Martínez, Julio
3
Khedmatgozar, Hamid Reza
3
Liu, Yezheng
3
Martinez, Luis F.
3
Papagiannidis, Savvas
3
Peng, Zeyu
3
Sugumaran, Vijayan
3
Ye, Qiang
3
Chen, Charlie C.
2
Chen, Ming-Yi
2
Chen, Xiayu
2
Chu, Xiumin
2
Fang, Bin
2
Forsythe, Sandra
2
Guo, Xitong
2
Herrando, Carolina
2
Huang, Hsin-Yi
2
Kim, Hee-Woong
2
Kwon, Wi-suk
2
Li, Eldon Yu-zen
2
Liao, Qinyu
2
Liu, Qihua
2
Lu, Qi
2
Martín de Hoyos, María José
2
Mou, Jian
2
Peng, Lifang
2
Prybutok, Victor R.
2
Qiuzhen, Wang
2
Riquelme, Isabel P.
2
Román, Sergio
2
Suh, Taewon
2
Teng, Ching-i
2
Teo, Hock-hai
2
Tsao, Wen-Chin
2
Wang, KanLiang
2
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Published in...
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Electronic commerce research
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Information systems research : ISR
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
7
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1
How to exploit the user base for online products : a product integration perspective
Song, Peijian
;
Cheng, Zhang
;
Xu, Heng
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
4
,
pp. 356-372
Persistent link: https://www.econbiz.de/10009728072
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
3
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
Saved in:
4
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
5
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
6
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
7
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
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