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Electronic commerce research
Journal of business research : JBR
752
Journal of retailing and consumer services
367
Journal of advertising research
352
SpringerLink / Bücher
307
NBER working paper series
284
International journal of internet marketing and advertising : IJIMA
270
International journal of advertising : the review of marketing communications
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Technological forecasting & social change : an international journal
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249
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
243
International journal of advertising : the quarterly review of marketing communications
239
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233
Discussion paper series / IZA
232
NBER Working Paper
224
Management science : journal of the Institute for Operations Research and the Management Sciences
220
CESifo working papers
207
Journal of advertising : official publication of the American Academy of Advertising
200
Journal of advertising
197
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
182
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
182
Journal of economic behavior & organization : JEBO
174
Psychology & marketing
167
International journal of hospitality management
166
Tourism management : research, policies, practice
163
European Journal of Marketing
157
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of marketing
154
Journal of Consumer Marketing
146
Springer eBook Collection
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Journal of management information systems : JMIS
145
Journal of promotion management : JPM
132
Business horizons
128
Journal of promotion management : innovations in planning and applied research
127
Discussion papers / CEPR
125
International journal of electronic marketing and retailing : IJEMR
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
IZA Discussion Paper
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ECONIS (ZBW)
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1
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
The influence of
Facebook
advertising
on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
3
Ranking objectives of advertisements on
Facebook
by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
Saved in:
4
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
5
The effect of social media on bank performance : an fsQCA approach
Ballouk, Houssein
;
Jabeur, Sami Ben
;
Boubaker, Sabri
; …
- In:
Electronic commerce research
24
(
2024
)
1
,
pp. 477-495
Persistent link: https://www.econbiz.de/10015062220
Saved in:
6
The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio
;
Lanubile, Filippo
;
Novielli, Nicole
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
Saved in:
7
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
Saved in:
8
Factors affecting privacy dislosure on social network sites : an integrated model
Xu, Feng
;
Michael, Katina
;
Chen, Xi
- In:
Electronic commerce research
13
(
2013
)
2
,
pp. 151-168
Persistent link: https://www.econbiz.de/10009749964
Saved in:
9
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.
;
Van Zyl, Cinà
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
Saved in:
10
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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