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Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Electronic commerce research 17 (2017) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan; Ma, Baojun; Pan, Yu - In: Electronic commerce research 18 (2018) 2, pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
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Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu; Hong, Yili; Wang, KanLiang; Fan, Weiguo - In: Electronic commerce research 18 (2018) 3, pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
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Receiver response to referral reward programs in social networks
Wang, Qi; Mao, Yunxia; Zhu, Ji; Zhang, Xiaohang - In: Electronic commerce research 18 (2018) 3, pp. 563-585
Persistent link: https://www.econbiz.de/10011901683
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eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.; Metzger, Miriam J.; Pure, Rebekah; … - In: Electronic commerce research 14 (2014) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
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Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.; Van Zyl, Cinà - In: Electronic commerce research 13 (2013) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
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Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei; Hsieh, Yi-ching; Tang, Yu-chien - In: Electronic commerce research 12 (2012) 2, pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
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Be constantly different! : how to manage influencer authenticity
Zniva, Robert; Weitzl, Wolfgang; Lindmoser, Christina - In: Electronic commerce research 23 (2023) 3, pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035