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eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.; Van Zyl, Cinà - In: Electronic commerce research 13 (2013) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
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Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Hsieh, Jung-kuei; Hsieh, Yi-ching; Tang, Yu-chien - In: Electronic commerce research 12 (2012) 2, pp. 201-204
Persistent link: https://www.econbiz.de/10009567066
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When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
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Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan; Liu, Jiangmeng - In: Electronic commerce research 21 (2021) 4, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
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Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan; Ma, Baojun; Pan, Yu - In: Electronic commerce research 18 (2018) 2, pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
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Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu; Hong, Yili; Wang, KanLiang; Fan, Weiguo - In: Electronic commerce research 18 (2018) 3, pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
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Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther; Ramírez-Hurtado, José M. - In: Electronic commerce research 22 (2022) 4, pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
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Be constantly different! : how to manage influencer authenticity
Zniva, Robert; Weitzl, Wolfgang; Lindmoser, Christina - In: Electronic commerce research 23 (2023) 3, pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035