Narrow search
Showing 1 - 10 of 42
Cover Image
The value of location in keyword auctions
Naldi, Maurizio; D’Acquisto, Giuseppe; Italiano, … - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 160-170
Persistent link: https://www.econbiz.de/10008933151
Cover Image
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong; Zeng, Daniel - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Cover Image
Optimal reserve prices in weighted GSP auctions
Sun, Yang; Zhou, Yunhong; Deng, Xiaotie - In: Electronic commerce research and applications 13 (2014) 3, pp. 178-187
Persistent link: https://www.econbiz.de/10011348325
Cover Image
Inferior search engine's optimal choice : knowledge-sharing service versus search quality
Kim, Kihoon; Tse, Edison T. - In: Electronic commerce research and applications 13 (2014) 6, pp. 387-401
Persistent link: https://www.econbiz.de/10011349115
Cover Image
Pricing display ads and contextual ads : competition, acquisition, and investment
Li, Yung-ming; Jhang-li, Jhih-hua - In: Electronic commerce research and applications 8 (2009) 1/6, pp. 16-27
Persistent link: https://www.econbiz.de/10003957890
Cover Image
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He; Kauffman, Robert J. - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
Cover Image
A hybrid communication solution to distributed moving query monitoring systems
Liu, Fuyu; Hua, Kien A.; Xie, Fei - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 214-226
Persistent link: https://www.econbiz.de/10009562518
Cover Image
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd; Eckert, Jochen; Hinz, Oliver - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Cover Image
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang; Hsieh, Ai-Yun; Chiu, Yu-Ping - In: Electronic commerce research and applications 13 (2014) 4, pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Cover Image
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha; Jansen, Bernard J. - In: Electronic commerce research and applications 13 (2014) 2, pp. 139-149
Persistent link: https://www.econbiz.de/10011348327