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The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.; Denk, Michaela; Oberecker, Klaus - In: Journal of advertising research 49 (2009) 3, pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
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The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni; Gugel, Craig - In: Journal of advertising research 50 (2010) 3, pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
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Biometrics and multi-platform messaging
Treutler, Theresa; Levine, Brian; Marci, Carl D. - In: Journal of advertising research 50 (2010) 3, pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
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Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William; Cardarelli, Robert; Montigny, Michelle de - In: Journal of advertising research 47 (2007) 3, pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
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Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max; Romer, Ellen - In: Journal of advertising research 47 (2007) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids; Goos, Peter; Dens, Nathalie; … - In: Journal of advertising research 55 (2015) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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Advertising across platforms : conditions for multimedia campaigns : a method for determining optimal media investment and creative strategies across platforms
Snyder, Jasper; Garcia-Garcia, Manuel - In: Journal of advertising research 56 (2016) 4, pp. 352-367
Persistent link: https://www.econbiz.de/10011628613
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Chip design in China and India : multinationals, industry structure and development outcomes in the integrated circuit industry
Fuller, Douglas B. - In: Technological forecasting & social change : an … 81 (2014), pp. 1-10
Persistent link: https://www.econbiz.de/10010403291
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The emergence of "zygotics" : using science fiction to examine the future of design prototyping
Grimshaw, Paul; Burgess, Thomas F. - In: Technological forecasting & social change : an … 84 (2014), pp. 5-14
Persistent link: https://www.econbiz.de/10010405545
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Shaping future : adapting design know-how to reorient innovation towards public preferences
Heidingsfelder, Marie; Kimpel, Kora; Best, Kathinka Linnea - In: Technological forecasting & social change : an … 101 (2015), pp. 291-298
Persistent link: https://www.econbiz.de/10011571933