positive working environments and customer‐oriented selling and negatively related to emotional exhaustion. Research …

‐term benefits have been proved over time. As a strategic element of the marketing mix it is no longer dismissed on the basis of cost …

Discusses marketing strategy of a future steelworks and its product choice by use of a theoretical framework based on … strategy development to enable competitive strength to the seller. Describes marketing as a competitive strategy problem — it … that industrial marketing is primarily a technological and organisational problem. Says that the research project was the …

Proposes that marketing efficiency is an area of enquiry that is both simultaneously ignored by marketing researchers … the company in the marketplace. Concludes that much of marketing analysis must be satisfaction ‐ rather than optimisation …

customer‐oriented and active selling knowledge. Theoretical and practical implications of these findings in managing …

Purpose – This paper explores the marketing‐sales interface in Dutch and Slovenian B2B firms. Design …. Personal interviews with respondents from both marketing and sales were conducted, followed by interviews of a semi …‐structured format. Findings – In some firms it was difficult to identify the marketing‐sales interface. For instance, in small firms …

Purpose – This paper aims to introduce the special issue on the marketing perspectives of logistics service providers …/value – The value of this paper lies in examining a topic that has attracted limited attention by marketing scholars so far. The …