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Product Management for Major Accounts – An Opportunity to Differentiate
Turner, Paul - In: European Journal of Marketing 24 (1990) 5, pp. 30-40
Product management is a complex process: the effective management and development of products can be a critical factor in determining whether a company will succeed in winning business from the major account market. Four key areas in the process – product definition; product development;...
Persistent link: https://www.econbiz.de/10014722944
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Saudi consumers’ attitudes towards European, US and Japanese products and marketing practices
Bhuian, Shahid N. - In: European Journal of Marketing 31 (1997) 7, pp. 467-486
Examines consumer attitudes towards foreign products and the associated marketing practices in Saudi Arabia, one of the … towards the products and marketing practices of the top six exporters to Saudi Arabia, namely, the USA, Japan, Germany, Italy …, UK and France. Utilizes a number of general product attributes, marketing activities and buying and using preference …
Persistent link: https://www.econbiz.de/10014723231
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Branding places: applying brand personality concept to cities
Demirbag Kaplan, Melike; Yurt, Oznur; Guneri, Burcu; … - In: European Journal of Marketing 44 (2010) 9/10, pp. 1286-1304
have focused on the brand personality of conventional product brands, the new boundaries of marketing obviously necessitate … place brand personalities is considered a major contribution of this research to the marketing literature.  …
Persistent link: https://www.econbiz.de/10014722679
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Pricing in the Australian Wine Industry
Edwards, Frances; Spawton, Tony - In: European Journal of Marketing 24 (1990) 4, pp. 11-17
The complex issue of wine pricing is addressed with reference to the Australian wine industry. The influence of the costs of production, government policy and legislation, the image sought for the wine, competitive forces, distribution channel costs and consumer behaviour are detailed.
Persistent link: https://www.econbiz.de/10014724726
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A descriptive theory of pricing for marketing
Foxall, Gordon - In: European Journal of Marketing 6 (1972) 3, pp. 190-194
Explores suitable ways of modifying cost‐plus pricing policies in the context of marketing based theory. Reports the … the marketing approach to pricing, outlined there and in the accompanying table, will assist in developing sound marketing …
Persistent link: https://www.econbiz.de/10014725296
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A bargain theory of pricing
Moyer, Reed - In: European Journal of Marketing 5 (1971) 4, pp. 161-167
Examines the roots of bargaining power in the nature of market structure, financial resources, sub‐situation possibilities and the innate skills of those doing the bargaining. Looks at the effects of these in pricing strategy. Concludes that, although highly “visible” bargaining is not the...
Persistent link: https://www.econbiz.de/10014725326
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Differentiating high involved product by trivial attributes for product line extension strategy
Sun, Pi‐Chuan - In: European Journal of Marketing 44 (2010) 11/12, pp. 1557-1575
Purpose – This purpose of this study is to examine the impacts of trivial attribute and product involvement on product evaluation in different product‐line extensions. Design/methodology/approach – In this study, a 2×2×2 between‐subjects experiment was conducted. Findings – It was...
Persistent link: https://www.econbiz.de/10014722691
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Domain‐specific Market Segmentation
Fred van Raaij, W.; Verhallen, Theo M.M. - In: European Journal of Marketing 28 (1994) 10, pp. 49-66
Proposes domain‐specific market segmentation as a promising approach as compared with segmentation based on general or on brand‐specific variables. Treats product differentiation and positioning as the counterpart of market segmentation. The link between market segmentation, on the one hand,...
Persistent link: https://www.econbiz.de/10014723106
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The self‐concept and image congruence hypothesis
Heath, Adam P.; Scott, Don - In: European Journal of Marketing 32 (1998) 11/12, pp. 1110-1123
Evaluates the applicability of self‐concept and product image congruity theory within the new motor vehicle market. By utilising competitive product offerings, and by employing the perceptions of actual owners, the paper provides a true market assessment of the applicability of the theory....
Persistent link: https://www.econbiz.de/10014723303
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Repercussions of consumer confusion for late introduced differentiated products
Chryssochoidis, George - In: European Journal of Marketing 34 (2000) 5/6, pp. 705-722
Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success...
Persistent link: https://www.econbiz.de/10014721926