The managerial implications of a study of 40 leading US and UK manufacturing firms (20 UK, 20 US) are examined in which senior and middle‐level managers were interviewed face to face. In both countries, common problems confront management which wants to grow its business organically in...

Investigates approaches to product launch and elimination decisions in samples of UK and US companies, which is a gap which was identified in the literature. Identifies different approaches to tackling each of the decisions, and different approaches within each sample. There are also differences...

Provides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation, development and screening. Concludes that development and business evaluation can influence one another, and that...

Examines Britain's export intelligence, starting with Board of Trade's evaluation of the world market for a new product. Questions the Board of Trade's split in responsibility between its home duties and those of the diplomatic service aboard and the effect this has on interpretation of results....

Although the importance of market knowledge competence (MKC) in new product export is assumed in the literature, its effects are not empirically tested due to an insufficient understanding of its dimensionality. This research presents a multidimensional framework of MKC in new product export....

Discusses a new application of the AHP to a problem where the alternatives are not independent. It is used as an integral part of a method to evaluate the likelihood of successful outcomes from current or proposed product development processes. The AHP is used to determine correlation factors to...

The effectiveness of a new product development programme depends on the quality of the ideas that are produced. Yet, in spite of its importance, many companies do not pay enough attention to the idea generation stage in their development programmes. One factor that may have helped bring about...

It is maintained that consumption situation is a determinant of the intention to adopt a new product and that its potential for affecting the adopting intention depends on people′s attitude to that product category and the latitude allowed in adopting it. Product knowledge was also stipulated...

New Product Development, Research Takes the reader through the literature on research into the dynamics of new product development, considering and commenting on the variety of approaches reported in the literature, describing the plethora of “critical success factors” thrown up by the...

Analyses the breakfast cereal market as a basis on which to conduct a study of risk in new product development. Argues that the main alternatives for increased consumer demand, namely, product development, converting non‐users and encouraging existing users to use more, have associated risks...