Consumer knowledge has frequently been mentioned in the literature as a potential mediating factor in consumers’ use of country of origin as a product information cue. However, there is little agreement on the appropriate definition and measurement of consumer knowledge in this context, nor on...

It is maintained that consumption situation is a determinant of the intention to adopt a new product and that its potential for affecting the adopting intention depends on people′s attitude to that product category and the latitude allowed in adopting it. Product knowledge was also stipulated...

Reports on a study in which 265 consumers were asked to assign price and quality estimates to women’s sweaters. Uses a 4 x 3 factorial design which incorporates four country cues – the USA, Italy, Japan and Taiwan – and three groups relating to store prestige, which were manipulated. Found...

Regardless of their income level, Dutch consumers often appear to lack knowledge of the legal remedies available to them under today's consumer protection laws, and this study measures their familiarity with laws regarding deceptive advertising, door‐to‐door selling, warranties,...

Purpose – Little research on brand extension observes the role of technological levels between parent brand and brand extension on consumers' attitudes toward brand extension. The present study aims to explore how consumers evaluate technology‐based brand extension and how technologic...

Purpose – Product design is an important marketing variable. Most literature about consumer preference for product design focuses on aesthetic product value. However, the appearance of a product also influences consumer perception of functionalities, quality, and ease of use. This paper...

Purpose – The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach – The study relies on face‐to‐face personal interviews in the context of grocery store retailing. Findings – The results...

Purpose – This study seeks to investigate barriers in the consumer adoption process of technological innovations under different contingencies. The paper aims to focus on barriers impeding adoption of technologies characterized by high incompatibility and high uncertainty – i.e. a “lack of...

Purpose – The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA). Design/methodology/approach – A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model...

Purpose – The purpose of this paper is to develop and apply a framework for understanding consumer responses to ecolabelling. Design/methodology/approach – From a consumer perspective, ecolabels are tools for supporting decision making with regard to environmentally significant products. The...