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Foreign women in Japanese television advertising
Martin, Drew - In: European Journal of Marketing 46 (2012) 1/2, pp. 157-176
Purpose – Acculturation theory shows how foreign actors have evolved in Japanese television commercials. If advertising … mirrors culture, foreign businesses trying to advertise products in Japan need to be aware of societal changes and tailor …. Research limitations/implications – Acculturation theory is useful for explaining cultural shifts to develop more effective …
Persistent link: https://www.econbiz.de/10014722801
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A typology of consumption based on ethnic origin and media usage
Hui, Michael K.; Laroche, Michel; Kim, Chankon - In: European Journal of Marketing 32 (1998) 9/10, pp. 868-883
Examines consumption as a function of two ethnicity indicators. Ethnic origin, a reflective indicator, is not subject to the volition of a person and is hardly changed by continuous contact with the mainstream group. On the other hand, media usage is partly determined by the extent and duration...
Persistent link: https://www.econbiz.de/10014723292
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Consumption expressions of ideological resistance
Antonia Russell, Cristel; Russell, Dale W.; Neijens, … - In: European Journal of Marketing 45 (2011) 11/12, pp. 1715-1724
Purpose – The paper focuses on resistance driven by animosity toward a country due to cultural, political, military and economic reasons. Previous research has linked animosity toward a given country to explicit judgments and purchases of products from that country, thus ignoring the...
Persistent link: https://www.econbiz.de/10014722783
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Agency and empowerment in consumption in relation to a patriarchal bargain
Lindridge, Andrew; Peñaloza, Lisa; Worlu, Onipreye - In: European Journal of Marketing 50 (2016) 9/10, pp. 1652-1671
Purpose This research aims to explore how female immigrants use consumption to challenge and support their husband's position within the context of their patriarchal bargain. Design/methodology/approach The sample group ( n = 20) consisted of ten first-generation Nigerian immigrant married...
Persistent link: https://www.econbiz.de/10014724032
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New technologies and cultural consumption – edutainment is born!
Addis, Michela - In: European Journal of Marketing 39 (2005) 7/8, pp. 729-736
Purpose – The aim of this paper is to investigate the characteristics of edutainment consumption and to analyze how new technologies influence it. It discusses a new theme, both with reference to the selected context (the phenomenon of edutainment itself and its consumption), and to the object...
Persistent link: https://www.econbiz.de/10014722260
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Acculturation and consumer loyalty among immigrants: a cross-national study
Segev, Sigal; Ruvio, Ayalla; Shoham, Aviv; Velan, Dalia - In: European Journal of Marketing 48 (2014) 9/10, pp. 1579-1599
former Soviet Union in Israel, this study tests a model in which two acculturation continua, original culture maintenance and … host culture adaptation, serve as antecedents for immigrants’ consumer loyalty. Findings – Acculturation determines the …Purpose – The purpose of this paper is to examine the effect of acculturation on immigrant consumers’ loyalty. The …
Persistent link: https://www.econbiz.de/10014723935
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The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris; Hughes, Matthew - In: European Journal of Marketing 47 (2013) 5/6, pp. 833-856
. Regression analysis was employed to test the model presented. Findings – Analysis reveals that a different culture … look at the impact of culture, strategic orientation and NSD capability for number of new services, the success rate of new … (entrepreneurial culture) is needed to drive the number of new services from that required for a higher success rate (learning culture …
Persistent link: https://www.econbiz.de/10014722916
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Use of foreign language and models in print advertisements in East Asian countries
Neelankavil, James P.; Mummalaneni, Venkatapparao; … - In: European Journal of Marketing 29 (1995) 4, pp. 24-38
The need for cultural sensitivity in global marketing is recognized widely. Using content analysis of 543 advertisements from four East Asian countries, determines the marketing factors which lead to the use of two advertising strategies that might be perceived as culturally insensitive....
Persistent link: https://www.econbiz.de/10014723122
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Marketing artistic careers: Pablo Picasso as brand manager
M. Muñiz Jr, Albert; Norris, Toby; Alan Fine, Gary - In: European Journal of Marketing 48 (2014) 1/2, pp. 68-88
had to read the culture in which he operated and manage the efforts of a complex system of different intermediaries and …
Persistent link: https://www.econbiz.de/10014723471
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Recognising emotional expressions of complaining customers
G. Tombs, Alastair; Russell-Bennett, Rebekah; M. … - In: European Journal of Marketing 48 (2014) 7/8, pp. 1354-1374
Purpose – This study aims to test service providers’ ability to recognise non-verbal emotions in complaining customers of same and different cultures. Design/methodology/approach – In a laboratory study, using a between-subjects experimental design ( n = 153), we tested the accuracy of...
Persistent link: https://www.econbiz.de/10014723557