In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the...

A survey of consumer attitudes towards marketing practices, consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results of the survey of consumers in India with the...

The advertising of processed foods and beverages, pharmaceuticals, tobacco and alcoholic beverages is highly controversial. Contentions stem from allegations of negative impact on health, personal values and economic decisions, particularly in developing countries. Perpetuating controversy are...

Past research has identified several organizational, managerial, relationship‐related and external variables as playing a role in determining the success or failure of a firm′s export marketing activities. However, most of this research has been conducted using samples from the developed...

Some light is shed on the behavioural aspects of the working relationship between developing country‐based exporters and developed country‐based importers in manufactured consumer markets. The interest is focused on the issues of exercised power, conflict and co‐operation which comprise...

As the market for branded wine and spirit products in the Western World reaches maturity, new markets are sought. Opportunities for growth in the Third World are discussed and the main problems for establishing ew business in this area are identified as managerial, political, products, partners...

Far from being parasitic and of no value to developing economies, marketing makes an increasingly positive contribution — relaying information, stimulating demand, transmitting price decreases and raising living standards. Nine LDCs are studied here, the results showing marketing as a...

Examines the importance of the Pacific Rim in terms of its market potential and of economic growth. Looks at the extent to which it rivals the European Community, and also the implications of the developments in the Pacific Rim for international marketing strategy. Concludes that the Pacific Rim...

Looks at a study of issues involved in the introduction of the supermarket into a developing country — Israel. Discusses how urban consumers food shopping patterns have been affected, and reveals many respondents, despite easy accessibility to the supermarket, continue to buy some of their...

Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high...