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Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 10 (2010) 4, pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
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Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir; Özer, Leyla - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
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Exploring new routes within brand research in sport management : directions and methodological approaches
Ströbel, Tim; Germelmann, Claas Christian - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10012256466
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Hosting the 2010 Vancouver Olympic Games and wellbeing among Canadian youth
Teare, Georgia; Potwarka, Luke R.; Bakhsh, Jordan T.; … - In: European Sport management quarterly : ESMQ 21 (2021) 5, pp. 636-657
Persistent link: https://www.econbiz.de/10012801805
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Rebranding : the effect of team name changes on club revenue
Agha, Nola; Goldman, Michael M.; Dixon, Jess C. - In: European Sport management quarterly : ESMQ 16 (2016) 5, pp. 675-695
Persistent link: https://www.econbiz.de/10011641182
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Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen
Mogaji, Emmanuel; Nguyen Phong Nguyen - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1708-1731
Persistent link: https://www.econbiz.de/10014443781
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Brand capabilities in English Premier League clubs
Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10012256468
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Esports extension of a football brand : stakeholder co-creation in action?
Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012256469
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Examining the extent of trademark squatting of NBA athlete names in China
Liu, Xindan; Baker, Thomas A., III.; Leopkey, Rebecca - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 622-638
Persistent link: https://www.econbiz.de/10014283253
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The Youth Olymic Games : a facilitator or barrier of the high-performance sport development pathway?
Kristiansen, Elsa; MacIntosh, Eric W.; Parent, Milena M.; … - In: European Sport management quarterly : ESMQ 18 (2018) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10011879406